Publisher revenue calculator

Google AdSense Calculator

Estimate daily, monthly, and yearly ad revenue using Page RPM, CPC and CTR, or Ad RPM—with international currencies and USD selected by default.

Estimate your ad revenue

Choose the calculation method that matches the metrics available in your AdSense reports.

Currency Enter all money values in this currency. No exchange-rate conversion is required. Traffic period Tell the calculator whether your traffic number is daily, monthly, or yearly.

Monthly page views views Use the page-view total shown in your reporting period. Page RPM USD Estimated earnings for every 1,000 page views.

Page RPM method

Estimated monthly earnings

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Enter your metrics to estimate revenue.

Per day — Average across 365 days

Per week — Seven-day estimate

Per month — Average 30.44-day month

Per year — 365-day estimate

Effective RPM—

Monthly traffic—

Estimated clicks—

Revenue per 100K—

Revenue scenarios

See how lower or higher traffic and monetization could affect the estimate.

Conservative — — yearly Traffic −25% · Rate −15%

Current estimate — — yearly Your entered metrics

Growth — — yearly Traffic +25% · Rate +15%

Monthly income goal

Set a target to estimate the traffic required at your current effective RPM.

USD

Traffic needed per day—

Traffic needed per month—

Traffic gap vs current—

AdSense earnings formulas

Use the method that matches the data you already have.

Page RPM method Earnings = Page views × Page RPM ÷ 1,000

Best when your report already shows Page RPM.

CPC + CTR method Clicks = Page views × Page CTR Earnings = Clicks × Average CPC

Useful when you know page views, Page CTR, and average CPC.

Ad RPM method Earnings = Ad impressions × Ad RPM ÷ 1,000

Best when your report is centered on ad impressions.

About the Google AdSense Calculator

This calculator estimates publisher revenue from traffic and monetization metrics. It can project earnings across daily, weekly, monthly, and yearly periods and format every monetary value in the currency you select.

Which method should you use?

Page RPM: choose this when you know how much you earn per 1,000 page views.
CPC + Page CTR: choose this when you know your average earnings per click and the percentage of page views that produce an ad click.
Ad RPM: choose this when you track revenue against ad impressions rather than page views.

International currency support

USD is selected by default, but you can switch to PKR, EUR, GBP, INR, AED, SAR, and many other currencies. The calculator treats every money input as already being in the selected currency, so it does not rely on a live exchange-rate service or silently use an outdated rate.

Why actual earnings may differ

Ad revenue is not fixed. Visitor country, advertiser demand, niche, season, device type, ad visibility, traffic quality, ad formats, and invalid-activity adjustments can all change the final amount. Use the result for planning rather than as a guaranteed payment forecast.

Privacy

Your traffic and revenue metrics stay inside your browser. Toolslight does not send or store the figures you enter.

Independent tool: This calculator is not affiliated with, endorsed by, or operated by Google. Google AdSense and related names are trademarks of their respective owner.